Sam Obafemi


Sam Obafemi

City of Residence


Coaching Niche

Life (General Coaching), Business, Executive & Leadership, Performance & Productivity

Membership Status

Credentialed Member

Years of Coaching Practice


Short Bio

Sam Obafemi is an unconventional thinker. He likens himself to an Octopus whose primary preoccupation is to solve problems, and in fact, where possible, help people avoid them. He is a trained computer scientist turned behavioural change therapist and small business developer.

He is a UK certified Life Coach, trained in Positive Psychiatry from Sydney University, Australia, first Nigerian Anger Management Therapist from Century Anger Management, USA. He’s a Master NLP Practitioner and an Emotional Intelligence Expert.

He is the President of Sam Obafemi Behavioural Change Academy (@sobcaonline) and also the lead Operations Strategist of a business innovation platform called Business Study Group. He is also the Creator of DIARY OF A COACH (DOAC) Online Community where he shares empowering thoughts about life. DOAC is on

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